Program Time Warner Remote To Blu Ray

Toward communication for participation

Communication in its broadest sense, is perhaps the area where major changes occur in the coming years. Already occurring for some years, but this was only the beginning. The challenges we take on whether communication departments of companies, NGOs, public agencies, etc, are great and exciting.

The approach to Engineers Without Borders ApD we have adopted for the coming years includes, in fact, a new model of communication that should extend into all areas of the organization: Communication for participation. And for this we have established goals, objectives and actions that we believe are necessary but, with the rapid changes occurring in this area, it is likely that these objectives will change.

One of these goals is, for me, the greatest challenge and the key to increasing participation: "To promote among paid staff and volunteers a culture of sharing knowledge and experiences that are in the communication actions." To achieve this goal I have set three specific measures

• Involving members and volunteers in transmitting the messages of the organization, promoting their participation in forums and in which traditionally moves ISF (university, professional, etc).

• give greater visibility to the grassroots and strategic partners ApD ISF in the communication spaces

• promote the use of communication tools and social networking 2.0 between staff and volunteers

Like talk about communication for participation and the great goal, and leave the communication 2.0 for more specific targets. Why? Because I think another key to achieve this participation will feedback between online and offline spaces .

why some of the challenges that await us who are in charge of the areas of communication are:

• develop new skills or, as Einstein would say, unlearn,

• Define the public good goal that we're going to run

• Detect networks in moving the target to penetrate them. From there we will draw our potential social base.

• Having a good management program social base (CRM, but I will not utter the word that corresponds to the C).

Making

• 2.0 tools serve to give legitimacy, transparency and interaction with the social base . Come on, it is the social base that talk-well, if it can be, our organization, not the institutional voice. Translate

• messages from the organization to a new language which will own the new citizen activism.

• be willing to submit to a constant sort of referendum the actions of the organization.

And where are the traditional media? Not disappear, as will happen is that journalists of these media also take digital culture. In any case, if an initiative has an impact on the network, will also eventually in the traditional media.

was pretty inspiring presentation I attended last week's book 32 changing trends of Juan Freire and Antoni Gutiérrez-Rubí and listing the characteristics of digital culture , which are also of this new social base to which we will address:

• Placer for knowledge sharing and content creation

• Allergy ideological indoctrination

• Overcome organizational verticality, though I do not believe in the absolute horizontality. I'll take the recognition of the authority, facing the hierarchy

Formulas
• open and timely cooperation, which is what characterizes the volunteer organizations

• Overview of local reality
  

And finally I liked how this book is defined in participation. NO MEANS provide information to citizens with the option to give opinions on it. YES MEANS design systems that allow citizens to seize this information for the emergence of debates planned or not.