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The Socialnomía

I do not pass up this video of Erik Qualman, which have been translated into English, on the phenomenon of Social Media. Much of the data and we have seen in the video Did You Know?, inlcuso is the same music in the first version, but the focus here is mainly on social networking and social media.



is also relevant here to add a classic video of simple explanation of what are the Social Media:

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The roller coaster of expectations

human beings, and more acting or feeling as a group, are very special. We are very easy to delude ourselves, to the point, what is new. Amplified further by the media who are in search of new and magnifying its importance, based on repeat as a great sounding media that feeds on itself. However, later this interest declines very sharply (more sharply as expectations rose faster) and even going the opposite extreme, consider that before the maximum value is worthless, to depression, which is the point negative perceptions. After time passes, and if that technology is useful moves into his post, you may not change history but now in a silent, comes to occupy an important part in our lives and our economy.

This type of behavior collective perception, particularly in environments of emerging technologies, leading to situations such as financial bubbles tend to burst into sharp decline after the peak stage of assessment. A base to see this again and again is developing a curve that is called in English " Gar tner Hype Cycle" and this week has again been picked up by numerous blogs (I found a new entry Dolors Reig in his blog shell, not to be missed ever) about the appearance of a report. Reference is made to a Trends 2009 report that puts all the services and new Internet and ICT on that curve Gartner.

reproduce here the curve 2009:

is interesting to see where they are now technologies and services we use. First we see that the highest expectations, the crest of the wave, the deal in this year: the cloud and ebooks. Issues such as the Twitter (microblogging) have begun a declining trend in interest, such as Green IT or telepresence. In the lowest place have fallen RFID radio tags public and virtual worlds of Second Life type . However, technologies and services as corporate microblogging the voice recognition technologies, location-based applications , the SOA , etc. are no longer cover in the press but are slowly taking their place in the everyday economy after having gone through the whole cycle, this roller coaster of collective perception, where up laughing with excitement and down screaming in panic.

Perhaps the ultimate interest is to look at those who are climbing the summit and will be the stars in a few months. Here we find the Internet TV, the 3D printing or augmented reality. Well, an excellent overview of the technology and the collective perception of it and, in short, a model to order everything, but not very useful for making accurate predictions, no stranger to criticism, if it has a lot of truth and experience of 26 years in the ICT sector has allowed me to witness many of these roller coasters.

I leave you with a video that explains in detail this important curve regarding the publication of a book published by Gartner: 'Mastering the Hype Cycle: How to Adopt the Right Innovation at the Right Time' by Gartner Analysts Jackie Fenn & Mark Raskino. Published by Harvard Business Press. www.gartner.com / hypecycle ...

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As technologies to rely on our brains

blogs that I'm reviewing today I found these funny videos page Francisco Alcaide . Both show the extent to which our brain gives us the information it deems relevant to us and hide or does not take into consideration other. Essentially, our brain is a machine to stay alive and has evolved over many millions of years, and here we are, so it works fine, but accuracy did not ask. Our emotions, our focus, our prejudices, make you work very differently to a camera or a computer. We do not record what happens but we are interested in what happens. We have something with your own logic inside the head, they should know what to avoid malententendios. The wizards are well aware of their tricks are based on these "holes" of perception of our brain. Without them, life would be really boring.

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I know why I could not find anything when I ordered everything very well

Next week I will be lucky to meet David Weinberger, co-author of the legendary Manifesto Cluetrain which this year celebrates 10 years now. The Manifesto is a book visionary who envisioned the consequences of some tools that allow two-way conversation, collaboration and contribution to the network. These three "C" are another way to define Web 2.0, a way, less used, but more descriptive. Just to tell us how did that show and how far we have advanced in their predictions we bring to one of the open debates Telefónica Foundation, within the series "Ten concepts that are changing the future " the next day October 14 at 12 h. For those who can not be relayed by Live Internet chat and then hang over our media library like all the previous pages.

The Manifesto is a widely cited book, and I suspect little read, and as it was something I feared all four authors condensed into 95 theses . Mainly concern the way in which companies have to change its relationship with customers and the reasons therefor. Everyone has their favorite theory but I will reflect here only three of mine. Of course the best known is the first:

Markets are conversations.

but here are my favorites:

7. Hyperlinks subvert hierarchy.

73. 're invited, but is our world. Take your shoes off at the door. If you want to trade with us, down off that camel


88. We worry about things more important than whether you will change in time to make business with us. The business is only part of our lives. Seems to be all yours. Think about it: who needs whom?

Well, on the way from airport to hotel and from there to the conference have time to talk to him about these issues, but really the matter I wrote this post was not for the Manifesto and the Web 2.0, but with one of his most recent books, one that explores the world of information glut, a world that literally buried in information. This book is "Everything is Miscellaneous . The Power of the Digital Disorder." Paradoxically, his thesis is that to combat and manage information overload, the solution is ... more information. This little video interview, again Infonomía guys, we can see Weinberger explaining these issues and I personally, I have finally entendido'por que'en very orderly environments I do not find things. Excessive waste order a lot of information .... not me, says Weinberger ... listen, listen