Internet has accustomed us to so many useful and free services, which almost cost us believe that all that was ours, was available to us without any obligation and without limit. Was contrary to our experience in a physical world in general have to pay for everything. Little by little we have forgotten that all these brands that give us unlimited access to information or contact with other companies are actually subject to the vagaries of the market and the decisions of its managers, with shareholders and investors expect a return on their investment and management advice, accounting and management control.
So one day we woke to the shock of that del.ici.ous could disappear because Yahoo had decided to reduce cost and get rid of this service, you may sell to another party. For a moment the panic is upon us and soon the network was full of ways and tips to save our blogs, those who wore years collecting and had a great value to us. At the end did not happen, but we showed our weakness for a few days. Today in a discussion we had with teachers innovators posed what would happen if one day disappear Blogger or Wordpress? what would be the full experience and student achievement? We live as if this is forever but the Internet is a constant beta and what is at a fashion service may decline and even disappear in a few years replaced by another. Hardly anyone speaks of the Messenger, however, was barely two years ago the entire life of the young that now populate places like Tuenti.
What's all this is ask the reader, then go to the grain. This comes to you the other day going over the press reports I found this on Facebook that said: " Facebook advertising partner of their Internet activities . "Announce the activities of the members of this network in relation to a brand and also said that the advertising system could not log out. That is, if you say you like some advertising a check this action will be highlighted on your site as being part of an ad, you become part of the advertisement because, as Facebook says, has made a voluntary public action.
I read the news and I was a moment thinking it was the first direct step in the great battle for Facebook-business advertising will have against Google-business, with users as game pieces, with their tastes, shapes and digital tracks as values. The battle for which Google has had to change the CEO and has spent months preparing, Facebook has already had several months more traffic than Google in the U.S. and that is not free, it has great value, "there is another big fish in the fishbowl ", the near-monopoly on Internet advertising Google may end up having.
Then I realized that all these tools we had been felt for a long time as wild fish in a sea of \u200b\u200bpossibilities, infinite possibilities, free of the limitations of the analog world. However, we all accept terms and conditions of use do not read and we give them ownership of our photos of our protests and disputes must be settled in front of judges in California or who knows where. Gradually Facebook had collected 500 million users do not roam free in a sea of \u200b\u200binformation and contacts as believed, but were within a large network (the fishing) and now the company had begun to lift the network to collect his "fishing."
We thought we were sea fish and fish we were actually farmed, raised and bred to be eaten, to give an economic return. It is important that we realize this because these Internet services are under logic economic is no different in its goals than the rest of the economy will surprise us with its means, but it is important that no mistake on their end. We are the true value and we have to think that part of it we give and at what price. Remember, we're on a farm, growing repetÃroslo be uploading a photo, comment, "I like it."
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