Berlin will host the 11th edition of the Michelin Challenge Bibendum, from 18 to 22 May. This international event, created in 1998 to find solutions to current problems and future passenger and cargo transport, has become a major global forums in which key players in the sector, motor vehicle manufacturers, auto parts, technical solution developers, energy suppliers and research institutes, meet with political leaders, economic and trainers opinion.
This year, the Challenge will address the treatment of three aspects of mobility, which will be the main discussion forums, exhibitions and conferences to be held:
• Mobility CLEAN
• Mobility SAFE
• connected mobile
Created by Michelin in 1998 to celebrate the centenary its well-known icon, the Michelin man, "the Challenge Bibendum is aimed at discussing issues related to road transport, energy supply, emissions of greenhouse gases, road safety and urban pollution. The proposal is to analyze objective information on the latest technological advances, allowing the development of sustainable road mobility, cleaner, safer and more efficient.
In 2010 the Challenge Bibendum was held for the first time in South America: Rio de Janeiro was the venue, and the opening ceremony attended by the then President of Brazil, Luiz Inacio Lula da Silva. The event was attended by a record number of 3,000 people and over 600 journalists from around the world.
extended information: www.michelinchallengebibendum.com
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