First I would like to reflect on what is a challenge, a challenge is somewhat softer than a project. In a project you have almost all the answers for sure until you've had to make a detailed plan (business) to convince others. Still a challenge only a goal and a method and these open to what you hope will happen that is important. The challenge, "Let's change the education from the entrepreneur's methodology is open enough to not have all the answers to what will happen and you have to be honest. When Kennedy on May 25 1961, launched the challenge that the U.S. put a man on the moon again and return to Earth safely, launched a major technological challenge to his country. This challenge started to get many mechanisms, including many resources for NASA, but at that moment in 1961 could not even knowing how, or had answers to all questions. JFK just launched a challenge, released a great force. This is a movement. The important thing is to clarify what they want to achieve and with whom. I yesterday's event MovimientoE3 not have all the answers to questions that were raised but I was convinced everyone in the team we are very convinced of who do it and that forces must be freed.
I speak now of those forces. The MovimientoE3 has a basic belief. Nothing is changed from within, and less when the bus they could do better (the teachers) have or have had so far, so little influence on decisions that have to do with education. But as Alfons Cornella has shown us many times since his research in Infonomía, this happens in all sectors. A few years ago I worked in Telefónica Móviles Movistar what is now, and suddenly, someone from outside the mobile world, was not mobile manufacturer or operator submitted a product that turned the market and made more the consumption data and the Internet from mobile marketing campaigns all we had done in the past 5 years. Apple introduced the iPhone and with it the touch screen smartphone and the world was different. The mobile advertising before the camera was fixed on the mobile or capacity, now centered on their access to social networks. That was the case with advertising, someone from outside revolutionized the world of advertising in its online version, Google with Adworks redefined how things were going to do in online advertising. Could tell similar stories of Amazon, eBay, etc. This sums it Jorge Juan Fernandez in his book "The rules "highly recommended of reading, when establishing what she calls" the law of tangents that make the circle. " From the periphery, based on tangents is configured as the cycle of innovation, not from the center. This seems to be a rule in all fields and do not see why not going to be in Education.
This law does not mean that this innovation should not be people who know about this issue, by contrast, could not have made people who knew iPhone without mobile telephone advertising or Google Books or Amazon. No one can make a change without education experts and those are the teachers and educators. What the law says is that innovations Education that change will not come everyday. On a day to day, with new practices, new tools will see improvements but no radical change to the way it is taught or learned. This is what is proposed MovimientoE3 teachers, looking out towards the periphery, to other solutions and other sectors. This is the idea, the challenge of Alfons Cornella Educared that since the draft Education Telefónica Foundation and now I have a lot to handle, said yes, that would support it and that would make it one of our main focuses of work this year. This also said that if more than 1200 teachers in more than 100,000 to which we turn directly and more than 50,000 who consider that they heard on the gold channels. So yesterday in Madrid was so important because it was the physical conjunction of one third of these teachers, people who were behind the project and more detailed explanation of the challenge.
This leads me the next point, to direct. It is very difficult to deal with an audience of 300 people, very smart and strong critical thinking, with so much experience and have already seen many programs and I suppose that many disappointments. I remembered that 10 years ago when I did a little Master of 6 months at IESE on companies and their dynamics, a good teacher of the subject of "conduct human organization "always told us to form a team must always have smart people with a positive attitude. With that you ensure two things, good it was that you could do what you wanted, you could propose you any challenge and I would get and bad and is going to have a life more uncomfortable if you people rodeabas obedient but not very active and critical. The auditorium was so uncomfortable from that point of view, but it could get any challenge. I used a word I think but that is not "politically correct" is that they were an "elite attitude," Actually what I meant is that there is so easy to find people in any professional group to which he sets a challenge and say "go, here I am" without a lot of data. This is a special minority, an elite, in the sense that JA Marina told us that in our society should be no "democracy on the opportunities and aristocracy of merit." We are all equal and should be in the opportunities, we invite everyone, but we are not all equal in attitudes or knowledge. I take back my words if it is correct but not what I meant by it. Another
emotional experience yesterday was to try to communicate something to an audience in which all are communicators. An audience People whose daily work is to communicate to teach an audience of experts. That makes it doubly difficult task, especially for me that just a couple of years I spent more strongly to public events.
The other were the expectations. In recent weeks both Infonomía like us when we were preparing this event, and Barcelona next week, we had a high expectation, based on seeing if we could correctly convey all that we thought essential and valuable project. Each of the attendees brought their own, people were very excited to start and people waiting to be convinced and hoped others might see that they were right and not worth it. With all that we had and as with any project we know that every "moment of truth", each time to do something specific: event attendance, first scan, the first educational project design has its own natural loss of participants. If we get it wrong and this loss is very large the project will fail and if it maintains the illusion of several hundred participants, the resulting entity will create the impact we hope to bring about change. Other
reflection related to the protagonists of this project. Such projects require the collaboration of several parts each of which contributes something and receives something essential to change. Let's review each of the three participants: Infonomía, participating teachers and Fundación Telefónica. This helps me understand the dynamics of the project.
Infonomía is a large network of innovators, a place of analysis for decades, the reality of the changes throughout the world, which has led him to create a vision of how things change and how to apply innovation and the methodologies used by those who change the world for entrepreneurs. Alfons Corenlla its creator is one of the world's leading experts in innovation. Infonomía need resources to bring that vision into practice and an area where focus. In this way she met us, Telefónica Foundation Educared convinced us that it was possible and thus launched the MovimientoE3. Another essential part
are MovimientoE3 participants, mostly teachers and responded yes to the challenge "You want to change education." They have the most knowledge as a group on education, its shortcomings and its options, but not usually influence change, so many that have not teneido a voice. Social networks now allow them to once oprimera greater impact as a group. They are the key to this challenge. It is clear that they move two types of motivations, which are called intrinsic and transcendent. Looking back briefly on motivations, there is a classification that divides them into three types: extrinsic (external), intrinsic (internal) and transcendent. The former have to do with material rewards, the soil is the best example. In this project there is no such compensation, no money for participants, there are no credits or anything linked directly or indirectly some material. Rather the reverse participants are asked a personal effort in time to conduct exploration on the Internet and to develop a project and up to learn the operation of the platform where all this work will take place. All who came to the event yesterday paid their travel and accommodation if it was accurate. Is Clearly this is not his motivation to be at E3. Intrinsic Motivation
if that is in the MovimientoE3 and abundance. These are the ones that have to do with professionalism, with offsets that affect your interior, to how you feel. Collaborate on a project, learn from Alfons Cornella, exploration work to make the rest of participants of what is learned on the road and especially in the process of creating a project, it is seen by the rest, subjected to comments and assessment of your peers. All this goes to the professional growth and that if we give the MovimientoE3. We believe this is the great value that will draw teachers to be active in this project. But that can not be all or MovimientoE3 not differ from other proposals, including some that already have their own networks of teachers. We must go to the transcendent motivations to fully understand the motivation of a participant.
is one important motivation that drives you to do something for the greater good, which affects others, the whole society. MovimientoE3 the challenge of appealing to extrinsic motivation is associated with the generosity of human beings. "You want to change education?". This is a call for the good of many people, future generations. So the audience yesterday, which will be in Barcelona and could not come but they said yes to this challenge are people who love their profession and want to grow in it (m. intrinsic) and are generous (m. extrinsic). All this will cross each participant in that effort and commitment will take the balance will get your decision to proceed or not.
Finally, the third participant is Fundación Telefónica, in particular its Educared project. A Foundation receives money each year in its budget so that their managers do performances according to the objectives of the Foundation and they have nothing to do with the business objectives of the company that promotes the Foundation, which is usually a social purpose and concrete. So, just like when you go to a CaixaForum exposure or Social Work or the Foundation Mapfre CajaMadrid, etc, etc. One does not think that insurance company is, or that bank or savings bank, or hope that this activity appears to have nothing to do with that. All you have are registered. The same happens with our projects. Fundación Telefónica has one, Proniño, to combat child labor through education with more than 211,000 children benefited in Latin America, another project of knowledge, publication of books on analysis of the impact of technology in social evolution another about art and technology, one on youth and volunteerism and Educared, an educational program more than a decade of experience, and aiming to improve education, especially using new technologies.
Educared for over 10 years doing projects around education, more or less impact, but they all felt it was done with professional education environment. However, we all know that costs the same in effort and resources to do a good project that a bad project, so our job is to find good projects, projects that will bring something and make sense of this expenditure of resources. Sometimes it comes out well and sometimes bad, but what sometimes happens is that touches you "fat." Find a project that makes sense, with an ally you admire and trust (Infonomía and Alfons) and involving international analysis who all believe are the key to transforming education in a country, the teachers. When that happens, when you have a project at hand, a project like MovimientoE3 at that time not only put the resources there have given you to handle, put your passion and your computer. And that is for us MovimientoE3, a project where we put our passion and to which we are, therefore, more vulnerable because we put more of ourselves.
This leads me to one last point, very personal and emotional criticism. Manages each critical as may, depending on what you are accustomed to public scrutiny. I acknowledge that I'm still little and have a significant emotional effect on me. However, despite this imbalance that I produce, so if that is the critical distinction in two groups: those that come from commitment and those coming from outside. If I read a review from someone who was yesterday in Madrid followed by being part of MovimientoE3 streaming gives me information. Can you tell me who misunderstood something and failed to engage with the challenge and I analyze it as something we did wrong, something we have to improve or to think better because someone who is committed, which gave confidence to the project has no emotional been convinced in the rational. These criticisms do to improve the project, thank you and ask those who make them wait to the impact of the same, the changes that occur in our conception of the project.
Then there are the criticisms from the periphery, outside the commitment of those who did not join the E3 step, that of those who were not yesterday or feel involved. I read them sometimes and sometimes not, but I sincerely believe, as I once read, it's just a "say" more and opinions are like noses, everyone has one, neither more nor less. Sometimes they are critical from distrust or direct criticism from preconceptions, from prejudice. These do not provide nothing, not interest me.
In everything I've read these days I found the two types of people you meet in any profession and the community. People who have a solution to every problem and other people who have always a problem for every solution, this is so and can only accept it and have wisdom to be identified. Some people are like alchemists with a philosopher's stone and are able to convert any material into gold, at the time (many were sitting in the courtroom yesterday), and other alchemists who have the stone with the opposing powers that converts any gold nugget find any opportunity for small, lead
In short, after a day so intense emotionally and intellectually needed this much thought, think and feel that the perspective MovimientoE3 project remains a lot of sense, which can trigger other forces that allow your target, change the education or support this, with the strength of all these teachers.
This is a challenge, as I imagine the adventurers in the nineteenth century penetrated into a jungle. All they knew is that they could discover something important, but all I could do to find out is to take a first step, have faith and get into a jungle where they did not know what to expect. Such advice is often given in the venture, and the three questions I advise you to make a participant MovimientoE3 if you want to live this adventure are:
why not?
why not me?
why not now ?
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