In the Auto Shanghai 2011 Motor Show, Chunjie Ma, chairman of the Supervisory Board of Sinotruk, and Georg-Reyhofen Pachta, CEO of MAN, unveiled the new co-branded trucks to China and other growth markets in Africa , Asia, the Commonwealth of Independent States (CIS) and Middle East: "SITRAK."
The new brand of trucks will be marketed under the brand SHANDEKA in the domestic market of China, where sales are made through Sinotruk, export markets will be served by the sales of MAN networks and Sinotruk. Both companies expect to reach annual sales to 200,000 trucks in 2018.
The first product will be the new co-branded SITRAK T7H, which combines heavy truck components and technology Sinotruk MAN. T7H production should begin in December 2011 in Jinan, China.
Sinotruk and MAN are linked by a long history of working together: MAN became a member of the Heavy Duty Truck Corporation-current-Sinotruk in 1983, for fabricaciónn and licensing of trucks Steyr. The companies cooperate at two levels of capital investment and technology transfer and management experience. In 2009, MAN 560 million euros invested in Sinotruk, and has direct participation of 25% and more action in the Chinese manufacturer.
"Quickly, Sinotruk and developed a brand new MAN truck, presented together in the Shanghai Auto Show. This day is a milestone because the SITRAK Sinotruk allow us to offer our customers a Chinese truck technology " , said during the launch Chunjie Ma
For his part, Georg-Reyhofen Pachta said: "With the SITRAK, we are adding a key element in our strategy. This heavy-duty truck made in China is a perfect complement to the portfolio of products and brands MAN. Thanks to the excellent collaboration with Sinotruk, today we take an important step in the global expansion of MAN. "
0 comments:
Post a Comment