One of the main problems faced by many development NGOs that are beginning to use social networks is, quite simply, the failure (No Human Rights both have a clear advantage when using the networks). Because what works perfectly for leisure does not work for awareness campaigns etc. And case in point was a call recently launched the NGO Coordinator Spain as Flashmob.
Instead, I want to highlight this initiative, "innovative" use of Facebook as a tool, among other things, to raise awareness. This is Responshabilízate. Innovative Ideas for Social Responsibility. for a period of time called a contest to pick up innovative ideas on CSR and gave three awards, as well as the goal was to publish a book collecting many of these ideas.
Achieved in four weeks, 24,498 visitors and 4,000 users who were interested in Facebook. But more importantly, collected 360 ideas. I think this format is to be taken into account in campaigns and initiatives that are to be made in the field of cooperation.
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