commented in the previous post my doubts about the use of flahmob as an advocacy tool from a call recently launched by the NGO Coordinator Spain. Elena Mendez, the great responsibility of Studies Coordinator, has sent me the video of the flashmob to check the results:
Elena says, from his experience in theater groups, which is one hundred percent in favor of using these tools for advocacy and go exploring its possibilities. I feel great experience and very useful to carry out these initiatives and then evaluate, improve, etc.
For my part, I told Elena that on the one hand, I feel great going out and reacting to people, indeed, I think the times ahead (crisis, cuts, etc), this Such initiatives will be increasingly necessary.
On the other hand, my fear is people's reaction to the scenes as the video begins, I guess if well controlled (and experience in theater helps) the results can be very good. But my first thought was, "Do people understand what is happening?" Because if they will not understand it, the result is not neutral but negative, ie if we have caused indifference, can be terrible.
In any case, we must give congratulations for the initiative, because the key is always in one experiment and as I touch the nose evaluated.
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