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Keys to success in the campaigns of NGOs (2 ª part) Reflecting on the veil

Two years ago picked up on the blog the reflections displayed in a session organized by the director of the Institute for Social Innovation, ESADE, Ignasi Carreras, on the campaigns of NGOs. Yesterday I attended one of these sessions, with almost the same speakers: Esteban Beltran, Amnesty International, Arias Marta before and now Oxfam UNICEF, and Isidro Rodriguez , the General Secretariat Foundation Gitano (failed this time the director of Greenpeace, Juan Lopez de Uralde), which has helped me to compare a little bit about changing the theme of the campaigns in our organizations.

The truth is that there is not new with respect to the session two years ago and what surprises me, a crucial issue the emergence of new technologies in the campaigns of NGOs just deserved a comment. This is a summary of the session: Ignasi Carreras

planning to change the model of NGO action (actually is a change that is occurring in some, mainly large ones) in the sense properly combine advocacy with social programs cooperation with the aim of promoting local and global changes simultaneously. But for that NGOs must meet certain requirements:

• Learn to combine idealism and pragmatism

• political independence, and forward and here it difficult to achieve without economic independence.

• Credibility and strictness, which is, transparency and accountability.

• talent and experience. Career points which is a sector lame compared to other sectors such as political or business

• Adequate funding, ie, increase social base.

noted in a previous post from a study on cooperation in the press, political independence rather than what is needed is a clear political position, which means no-partisan position as to indicate strongly responsible for poverty, inequality ... and not fall so in a sterile area and has begun to occur.

This video reminds me that I saw Jeremy Irons and "anger" at the 1,000 million hungry people in the world. It is moving but ... Whom do I direct my anger? Because it's "demand to world leaders" of course no longer works. But it works when you point unfair trade laws and place of adoption, predatory business practices and its players ... And if we pose possible solutions (rate Robin Hood, banking ethics, examples of development cooperation model ...) achieve more efficiency in our campaigns. Marta Arias

raised a battery of questions that we always must ask and answer before organizing a campaign, and gave us this web reference: http://www.campaignstrategy.org/ . It is a good exercise to think of a campaign of our organization and begin to answer these questions:

What do we achieve?, Who holds the key to achieving change?, What do I need?, What I find receptivity to the campaign ?, what I can say or do and what not?, what I have legitimacy?, do we need a campaign to achieve our goal? ("Used a campaign when all else has failed," said Marta Arias), where is the power? (As I said, invoking the world leaders not to points where the power). Esteban Beltrán

was, as usual, very sharp, quickly conquering the audience even citing Pinochet. Beltran raised something as simple as important When it comes to development aid, are public policies or are human rights? . In the first case we are faced with a negotiation to make concessions and, second, no discussion because we talk about rights.

The problem appears to the social rights and development in the English Constitution which gives a more proactive to the point to be achieved progressively. In comparison, the example of South Africa where it became law, and protected, by law, access to free or reduced price of antiretroviral drugs.

Beltran also said, questions related to Marta Arias and to see that there is no hard and fast rules, a type of advocacy based on resistance : you know you will lose the battle, but you have to give it because we have something called principles. Examples: law of asylum, immigration, reform of the penal code ...

The fragility of human rights, said Beltran, now moves to the new border "have papers and not have them" and victims of poverty . Hence the increasing connections, and this Beltran said it but I guess I thought, between development NGOs and human rights.